I am strongly argue, that the advertisement what need to announce
while exposed to attract the customers. Although, the advertisement is simply written
in English language unless the target audiences are the Ethiopian people. So,
is it comfortable English language to reach audiences? Even how much the advertisement convenient in
its message though? So, the advertisement just have a lots of defects while
advertise on its specific objectives.
In addition to this, the approach of the advertisement is
far away from the rules and ethics of the advertisement profession. Because the
advertiser could not include on its consideration the target audience coming back
round, experience, living style, psycho-graphic, and preference …etc. As a result the promotion could not have
clear message. Due to this how the advertiser could handle target customers in
a short period of time?
Furthermore, why the advertisement could not written by the
official or local language of the clients? It could not create the buying
environment must not conducive to the product or service. Because it undermined
the customers understanding skills and
experiences. Even the advertiser could
not make in a smart way to say the readers yes and must not have harmonize with
your accurate idea while reading the advertisement.
Generally, the advertisement should write based on the local
language or official language of the target audience. While written advertisement the advertiser
must be include on its consideration the target audiences living standard,
generation, skills and experience. Even should create harmonize relationship
with the clients. So, when the advertisement written based on the above listed
it leads to more integrative cooperative on it way. So that advertisement should be written based on
target audience life style.
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