ADVERTISEMENT AND VEHICLES

                                       

I am strongly argue, that different advertisements disseminate in different channel of media in Ethiopia especially in Tigray. Most of the time different advisement stands to persuade or to attract the customers willingness in the convenience way. Even in one channel of the media so many vehicles as well as related or similar promotion are having occurred.  Due to this there is a complex situation

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In addition to this, the ability of advertisements is not easily significant. While advertisement disseminate on variety of vehicles it leads to confusion. The target audience could not watch or listen the message in funny sense. Because the advertisement time and the vehicle could not match with the audience time preference.  Though, different messages or advertisement when exposed at same time it should be obstacle to distinguishing one message from the else messages.

Furthermore, verity of advertisements disseminates on different vehicle without considering the target audience listening or watching time scale. The owner of the advertisement should not get success satisfaction on their objectives.  Most of the time when we hear the sound of the advertisement it should not more attractive. The time must not best to involvement attractive advertisement.

Generally, the advertisement exposed should be transmitted to motivate and to announce the target audience. While make promotion must be considering the significant channel on the great pleasant time in subscribe method to hearing and watching Medias within match time. Even it should be balance the prospective of the customer’s preference in the essential time factor. So advertisement and vehicle should be matched with best time of vehicle.

IS IT ESSENTIAL FOR ABUGIDA?

   In fact that, this advertisement has its own service supply to the customer. The owner of the advertisement when prepared the banner. Also has different index in order to fulfill their benefit, that with its own vital role to attract the target customer. But when we see this advertisement in the profession and rule of advertisement, it has so many miss understanding contents.

   

    In addition to this, as the rule of the advertisement, first it should be consider and identify the customer’s living standard. But this advertisement could not consider the clients life cycle or believes. Even this banner has a complex message when we see perfectly. Because so many un related advertisements are posted on this banner abugida advertisement.

   Furthermore, the head line of this advertisement should not write in perfect translation meaning. Which the Amharic language when translate in to English language could not available. Let say could not say Abugida Artistic association. Although the message not verify clearly.

Generally, the miss understanding of the advertisement must be write briefly. The head line English translation should be write like Abugida Artistic Hall. It should be remove the un related posted of other advertisement and also should include address on its contents through significant supplying or providing service to their client. Although the advertisement must include the societies living standard as well as must follow based on the rules and regulations of advertisement profession.  

                 THE NECESSITY OF PUBLIC RELATIONS

Public relation is the way of life of human beings, that means public relation is the backbone of relation ship or communication between the the societies for mutual understanding. But in Ethiopia most of the people assumes as propaganda or lies. The  people could not have any experience about the public relations field of study. Then eventually there is no best awareness about public relation, just what works for us.
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Another fact to realize about the perspective of the societies in public relations should not significant. In different organization the worker could not have efficient knowledge  as well as the people should not   have focus in public relation in Mekelle city even in the whole Ethiopia. Although, there is no specific communication function to be accomplished with a specific target audience.

Furthermore,the necessity of public relation is the ultimate form of communication, in that its purpose is to smooth relation and healthy relation ship among the people and the organization. But the reflection of the society even have not ideal creating. In such public relation could not classified in rational appeal based on the purpose. The attention, interest, desire, and action should not be arouse.
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Generally, the necessity of public relation is significant in the world. So,it should be gave focus in the society  mental process as well as in constructive way. Because public relation is a bridge in deliberate, planned, and established and sustained mutual understanding between the society and the organization. It should be a mediator which is  used to for negotiation. And also it should be  offer emphasize in  Ethiopia in every organization even in tigray in Mekelle city. In  case of this, public relation should be  gave awareness because it stands based on facts or truth.

Advertisement In Habit

        

In face that, I am strongly argue that different advertisement formed by habit. The advertisement could not make based on the professional experience or skills. Due to this the advertisement should not meet the target audience preference perfectly .Even the advertisement may not consider the customer living standard.

  In addition to this any advertisement formed based on habit leads to miss understanding on the sight of client’s .Which the advertisement made by untrained person undermined the societies understanding ability. Although it combines the different language in one advertisement due to the lack of experience and professions and should of consider Demography, life style, psychographic etc of the society.

  Furthermore that different advertisement made by habit could not cover, and the cost that are consistent with the un desired level of customer service. The producer of the advertisement achieves more aggressive promotion. So the image of the advertisements influenced on the ongoing way. So that the advertisement allows to failed at any time when the advertisement could not have performance as well as tendency.

  Finally, offering habit advertisement should not possible so, different advertisement should be made based on the professional experience and skill. It should be more important when the advertisement provided considering the target audience living standard Demography, psychographic etc. So that in Ethiopia different advertisement must be formed by the professional skills and knowledge due to this leads more significant in the developing way of advertisement.

What happened A+ computer advertisement?

WHAT HAPPENED A+ COMPUTER ADVERTISEMENT?

 This advertisement has identified several alternatives equipment. Even that wants to select one that will best satisfaction its long run objectives. But this advertisement has different barriers in its advertising format. In case of this I am strongly argue for this advertisement .Because it has so many defects.

  In addition, A+ computer advertisement in each alternative equipment should not be evaluated against economic, control, and adaptability criteria. Alright the owner of the advertisement wants to gate customers but you should not brief, what service you to give. Either to sale computers equipment or to sale qualified computers to the customer. Although the massage of head line is hidden should not be clear to understand easily their service.

 Fur there more, most the customers are we Ethiopian are have our official language Amharic or our local language in Tigrigna in Tigray. Why not written in our official or local language? Even head line of this advertisement is not bolded, as well as should not be more attractive in order to eye catching.

  

 Generally, A+ computer advertisement has the above listed defects. So it should be written in the official or local language briefly. The advertisement must be defined its core point service that you want to give the customer. Even the head line of the advertisement should be evaluated in bolded eye catching study. So when the advertisement written considering the above listed should be more significant for the business profit and more necessary to handle or attract customers easily.          

AXE ADVERTISEMENT IN RECOGNIZED MANNER

 

    I am strongly argue that different axe  advertisement which approaches to motivate people easily to  use axe product in their life to love and pleasure . We have seen which people to use axe in every day . But this advertisement have a huge influence in the  living standard specially in Ethiopia. Not only this also have defectives in the cultures of the society.

 

     In addition people exposed by axe advertisement which manipulates their economy politics and their ability of thinking and thoughts in the extreme. Because when use axe product popularly calls to get girl friends easily fore sex willingness. But are they could not get girl friends with out axe advertisement? Why females are controlled  or persuade by   axe product?

  Further more  axe advertisement undermines the religion psychologically,   morally politically, etc of males and females of the Ethiopia. In Ethiopian culture or religion sexual intercourse is not allowed. But the axe product advertisement is easily leads to for free sex.so that the axe advertisement polluted are our generation, culture religion, status and attitudes etc.  Also has a big damage on the females social life economy moral  and in the ability of thinking. Basically it leads to exposed expand HIV/ ADS and other transmitted diseases .

  Generally axe advertisement should not represent our living standard and psychologically statues. So the advertisement should approached based on the  societies culture,politically , socially, economically and religion. The advertisement must be briefly evaluate in a necessary way. The axe advertisement should be advert on important attributes in customer mind relatively, and the advertisement considered on the above listed,it should be constructive in a wide and recognized manner.

ADIAM LAD'S SUPPER MARKET IN TERMS OF CUSTOM

                    

    I am strongly argue that adiams supper market focused it. In the sight of the marketers and customers on the market the advertising has so many distortions. That means the advertisement could not measured based on the societies or customers culture, moral, value and norms in the market. But whey adiams supper market focused on lad’s product? Whey could not included males purchasing product?

   In addition to this the fact that the advertisement provide different modern product to the adults in motivated. But it could not reflect  our identity, culture, religion etc in Ethiopia. The owner of the advertisement which products that announced must not our dressing and shoe sing still specially in related with the past identity. When we see the advertisement in different angles it manipulates our recourses such as our culture ,economically socially and politically etc.

 
   Further more this advertisement has defects on the Ethiopian people specially in tigray . It motivates new generations to follow the foreign cultures and living standards, it leads to destroy our culture. Because the new generation looks as modernization although the cots of the product could not goes with their economy in certainty . These products are suffer for our health it leads to failed at everywhere.

  
 Finally, adiam lads shoes supper market advertisement should be announce or advertise considering the cultures norms values moral and also economically and politically of the society. Should be the advertisement learns their cultures and their family backgrounds based on the balanced costs. The advertisement must be measured based on the clients or customers nomination and customs.

  

GRAND AWASH ON THE WAY

           

    I am strongly argue, the facts that the advertiser need to disseminate or announce their restaurant message in the hidden way basically .This advisement has so many defects when they advert fir customer attraction. That means in this advertisement there is no clear information. Even though, is it possible to announce or to advert without official language? The purpose of this advertisement could not know when we see the way of disseminated for what to announce about.

   

   In addition to this, the advertisement does not have significant meaning full information in which the advertisement could not clear the specific address and for what to announce about, either for hotel, restaurant, trade shop or swimming place..etc. That leads to confusion. Whey the advertisement could not written in the official language Amharic or Tigrigna in tigray ?  For example, it undermines our official language Amharic or Tigrigna language. Whey not includes their tar gate audience skills, experience, demography, psychographic, and generation in their consideration?

    

   Furthermore, the owner of the advertisement is stands to announce their restaurant unless there is no clarification on the core point of the message. Also the societies which use Tigrigna language, they could not use English due to the lack of meaning and lack of clear ness of nomination due to this, most of the users of Tigrigna language.

     

    Generally, in this grand awash advertisement on the way should be written in the official language Amharic or Tigrigna language. Based on the customer demographic, psychographic, experience and skills and should be including the items, foods, and drinks on the bill board. Should be defined specific address. All of those include in their consideration .Should be attract or handle customers easily and if the message is obvious should be profitable on the way as well as it has high base of local language development.

                                                                                                         

ADVERTISING IN THE APPEALS OF THE SOCIETY

                      

     I am strongly argue that different advertisement written in English language for rural area society, these they could not read and speak English language. Advertising written in English language undermines for the society in rural areas but, encourage the foreign languages.because the languages of the advertisement does not matched with the skills, experience, atittudes,status and  cultural background; In short in demographics and psychographics of the society or the peoples in Ethiopia.

   In addition to this advertisement in English should be obstacle for rural area society due to out of consideration official language of the society .for example, in Ethiopia Amharic language is official language. So when  the advertisement does not written in Amharic language the rural area society could not well understand and read the message .

     Whey advertisement could not written in Amharic in Ethiopia for the society? Is it Amharic language may not be confer table to understand in the appeal of the society? In this case there is no communication or connection between the owner of the advertisement and the society in the sake of the advertising.so different advertisement should be write in Amharic language. Because it expresses and the develops demographics status and language of the society in Ethiopia.

     Generally, advertising in the appeal of the society should be write in Amharic based on demographic, psychographic generation ,skill knowledge, experience in the official languages of the society. When advertisement written in Amharic considering the above listed; it should leads to success and it must be more significant for the development of Ethiopian official language and culture. The advertisement leads to easily understand, so the advertising written in Amharic is  highly important in the appeal of society.

  

                             what desta alcoholic factory happened?

In fact that there are many in formations in this advertisement, such as it locates specific address as well as different type of alcoholic drink provides for customers. But there are more problems in which that leads to confusion when we think as public relations and advertising student and also wise person.

Do you think that destas alcoholic advertisement with so many product factories for customer when we in traveling on a big road is more important? We that desta alcoholic factory is well known by producing different alcoholic drink. Whey the factory advertises different complex alcoholic drink?  Because when it advertises with more alcoholic brand for clients it leads to confusion. That means clients cannot understand in separated.

In addition to this it has a negative effect in the development of Tigrigna language. Why not express in Tigrigna language in Tigiray region? Because the reader or viewer are tigrian people as well as it loses a tendency to speak Tigrigna language. Although this advertisement even does not have distinguished color with the head line, alcoholic drink product with back ground more likely.

Finally the company or the factory of this advertisement should make some attractive color full back ground with the products. And it should prepare in Tigrigna language in order to involve the people significantly. In addition to this the company or factory must be advertise by distinguishable the brands of the alcoholic drink products with the expectation of the people as much as possible.    

What Desta alcoholic factory happened?

                                What Desta alcoholic factory happened?

In fact that there are many in formations in this advertisement, such as it locates specific address as well as deferent type of alcoholic drink provides for customers. But there are more problems in which that leads to confusion when we think as public relations and advertising student and also wise person.

Do you think that destas alcoholic advertisement with so many product factories for customer when we in traveling on a big road is more important? We that desta alcoholic factory is well known by producing different alcoholic drink. Whey the factory advertises different complex alcoholic drink?  Because when it advertises with more alcoholic brand for clients it leads to confusion. That means clients cannot understand in separated.

In addition to this it has a negative effect in the development of Tigrigna language. Why not express in Tigrigna language in Tigiray region? Because the reader or viewer are tigrian people as well as it loses a tendency to speak Tigrigna language. Although this advertisement even does not have distinguished color with the head line, alcoholic drink product with back ground more likely.

Finally the company or the factory of this advertisement should make some attractive color full back ground with the products. And it should prepare in Tigrigna language in order to involve the people significantly. In addition to this the company or factory must be advertise by distinguishable the brands of the alcoholic drink products with the expectation of the people as much as possible.    

ABSINYA FOAM

                               

Absinya foam is accompany which produces a form .it is found in mekelle city,sub city of kuha .how do you see when It get to the market place and its foams?

  

  Foam was introduced and familarised many years ago and becames a basic and important thing in human biengs life .do you think this foam is important?

   When we see its way of advert it is not go with the peoples language and culture means that absinya is mostly familiar but foam is not known because it is English word , and also in its advert ther is a foam which has awhite colored foam with this ,that has not an attractive colore ,its power of attraction is less.

     In generally as we have seen in the above information  absinya foams problems in advert so as to solve its problem it must correct  first its language in the advert . in case of the peoples of the city it must have a Tigrigna words. And also its foams color must be clear and pure.

Desta international hotel

                                  

This  advertisement has a lot of filets or mistakes   in understanding. It doesn’t describe what type   of foods do it   prepare . Since   the foods which are taken by different  religions  are differences .But these advertisement  doesn’t  describe and classify  the foods which it prepared also it doesn’t describe  what kind of drinks  does it have .

       Secondly, this advertisement doesn’t describe the place where this hotel is being found .Since Mekelle is the capital city of Tigray. So they may come people who don’t know Mekelle .Also it does not have phone number or generally telephone number or specific address.

      Thirdly, the back ground  of this advertisement  or event is covered with flowers and other pictures . Since these advertisement is in a big road Mekelle to Addis Abeba and other cities of Ethiopia. So there may be a miss understanding either the advertisement is for hotel or other decorations.

        Generally speaking this advertisement  must be  done  in such a way that it must  include the foods and drinks which are prepared in this hotel and also it must have a clear description of the place , here it is located and address. The back ground  of this advertisement  must cover with foods and drinks  which are prepared in that hotel rather than  flowers and other pictures

Metro cosmetics

                                     

    Firstly costemors is some hinge we use for our bodys beauty .most cosmetics is introduced in city’s and in some vilages .when we see in its using rate most of the time females uses cosmetics .

  

  As we have a natural beauty using cosmetics is not recommended with the culture and custom of our country.and also there is a problem of males because of when we see one girl before using cosmetics after using cosmetics the number of boys after she uses cosmetics increase to love .this indicates the problem of males.

  

   when we came to its advert  it has the following problems.metro cosmetics is found in Tigray mekelle city.the peoples language is Tigrigna.this advert is written by English language means that the words are English words.so it is not match with the people langauges.

  As we have seen the problem of metro cosmetics it must be change its styles.so must be change t0 Tigrigna or Amharic words.

A + Ye-wuich  kuankua Maekel

  

     This advertisement has lots of demerits while we learn it , the place  of the name and the users are quite different. It is written by Amharic, then people who   have not been through Amharic may not be comfortable to understand. In this case there is no any connection   between the users and    name of the academy and the other thing when the users began to learn in English.

   They will give more emphasize or focus. Then they will happen to forget their culture, who they really are custom. This is because they are more affected by the foreigners. In addition to this the institutes of language uses both English and Amharic language in its nomination .Such condition will highly abuse Tigrigna language.

But it would be more significant and useful if they make the name of the institution or academy in Tigrigna. Beside people may think like Tigrigna language is able to express their feeling. But when they happen to learn English they just consider it as it’s the only that can express their feelings on whatever they want