I am strongly argue, the facts that the
advertiser need to disseminate or announce their restaurant message in the
hidden way basically .This advisement has so many defects when they advert fir
customer attraction. That means in this advertisement there is no clear
information. Even though, is it possible to announce or to advert without
official language? The purpose of this advertisement could not know when we see
the way of disseminated for what to announce about.
In addition to this, the advertisement does
not have significant meaning full information in which the advertisement could
not clear the specific address and for what to announce about, either for hotel,
restaurant, trade shop or swimming place..etc. That leads to confusion. Whey
the advertisement could not written in the official language Amharic or
Tigrigna in tigray ? For example, it
undermines our official language Amharic or Tigrigna language. Whey not includes
their tar gate audience skills, experience, demography, psychographic, and
generation in their consideration?
Furthermore, the owner of the advertisement
is stands to announce their restaurant unless there is no clarification on the
core point of the message. Also the societies which use Tigrigna language, they
could not use English due to the lack of meaning and lack of clear ness of
nomination due to this, most of the users of Tigrigna language.
Generally, in this grand awash
advertisement on the way should be written in the official language Amharic or
Tigrigna language. Based on the customer demographic, psychographic, experience
and skills and should be including the items, foods, and drinks on the bill board.
Should be defined specific address. All of those include in their consideration
.Should be attract or handle customers easily and if the message is obvious should
be profitable on the way as well as it has high base of local language
development.
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