THE NECESSITY OF PUBLIC RELATIONS

Public relation is the way of life of human beings, that means public relation is the backbone of relation ship or communication between the the societies for mutual understanding. But in Ethiopia most of the people assumes as propaganda or lies. The  people could not have any experience about the public relations field of study. Then eventually there is no best awareness about public relation, just what works for us.
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Another fact to realize about the perspective of the societies in public relations should not significant. In different organization the worker could not have efficient knowledge  as well as the people should not   have focus in public relation in Mekelle city even in the whole Ethiopia. Although, there is no specific communication function to be accomplished with a specific target audience.

Furthermore,the necessity of public relation is the ultimate form of communication, in that its purpose is to smooth relation and healthy relation ship among the people and the organization. But the reflection of the society even have not ideal creating. In such public relation could not classified in rational appeal based on the purpose. The attention, interest, desire, and action should not be arouse.
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Generally, the necessity of public relation is significant in the world. So,it should be gave focus in the society  mental process as well as in constructive way. Because public relation is a bridge in deliberate, planned, and established and sustained mutual understanding between the society and the organization. It should be a mediator which is  used to for negotiation. And also it should be  offer emphasize in  Ethiopia in every organization even in tigray in Mekelle city. In  case of this, public relation should be  gave awareness because it stands based on facts or truth.